Jon H. Pittman
A dynamic, creative, and experienced
strategic thinker, influencer,
Over 25 years of experience with
proven management results in product development,
program management, solutions marketing, strategy development, mergers and
acquisitions, corporate investment, and business development in the software
and Internet industries
Leader in the application of
technology to design in the fields of architecture, engineering, construction,
building management, and entertainment
Ability to design and drive
Demonstrated ability to work with a
variety of disciplines and lead cross-functional teams
Demonstrated ability to influence and
lead across organizational boundaries
Strong verbal, written, and
Exceptional public speaking skills
Experience in international business
in emerging markets
Excellent analytical and creative
A well organized, independent,
Autodesk, Inc. San Rafael,
Vice President, Corporate
Strategy. Autodesk is a
global Fortune 1000, $2.2B+ public company that is
wholly focused on turning ideas into reality.
Vice President of Market Development for Autodesk, the world’s leading design
software company. Autodesk serves industries where design is critical to success
- building, manufacturing,
infrastructure, and digital media.
Autodesk provides solutions for sustainable design, digital prototyping, and the
creation of visual media. Pittman is
responsible for enhancing Autodesk’s business with strategic
programs to develop emerging markets and enhance profitable growth.
I have held a
variety of positions including Director of Product Development, Director of
Technology Strategy, Senior Director of Strategic Research,
Vice President -- Building Industry Strategy and Business Development,
President -- Autodesk Ventures, Vice President, Market Development,
and Vice President, Corporate Strategy. I have been responsible for establishing
Autodesk's Internet properties, formulating strategy at the business unit,
corporate levels, emerging market business
development, and participating in a number of acquisitions. My key
accomplishments at Autodesk include:
annual corporate strategy process – integrating business unit competitive
strategy and corporate strategy.
Lead in formulating a strategy for Autodesk’s approach to education that
ensures education as a competitive advantage. Established strategies to
leverage education for influence, adoption, and access to Autodesk products.
Path to Volume. Led a cross-functional team to develop a framework to
take our products from inception to volume. This initiative was one of our
key corporate imperatives to improve the company's ability to take products
to market. The framework is being used as the basis for corporate strategic
Business Leadership Experience (ABLE). Developed and taught a module on
Strategic Thinking for an internal course designed to improve business
acumen for high profile senior employees.
Emerging Markets. Acted as liaison between newly formed Emerging
Markets Sales Geography (consisting of India and China) with corporate
functions and business units. Co-led the corporate Emerging Markets Task
Force - consisting of country managers from China, India, Eastern Europe,
and Latin America. This team built an emerging markets strategic framework
to achieve alignment in emerging markets - a key strategic growth area for
Autodesk. Represent Autodesk on the Board of Councilors of the China/US
Center for Sustainable Development.
Emerging Markets Academic Market Development.
Led the establishment of
six Building Lifecycle Management (BLM) laboratories and four Digital
Innovation Laboratories at leading Chinese
and Indian universities. Participated in the curriculum committee that defined a
standard Building Lifecycle Management Curriculum for Chinese academic
Established a framework for
analyzing growth opportunities that quantified "growth from the core". Built
tools that were used in strategic planning process and developed materials
that communicated Autodesk core competencies to external constituencies.
Strategic Asset Management.
Led a team that defined and created a new business line for Autodesk -
management of real estate, facilities, and other strategic assets.
Building Industry Strategy.
Led the definition and
implementation of Autodesk’s building industry strategy. Key member of the
acquisition team that evaluated, purchased and integrated Revit. Led the
business development team responsible for business analysis and strategic
relationships. Presented the Autodesk Building Industry Strategy to customers,
press, sales teams, and industry analysts. Conducted frequent press interviews
and presented to numerous international audiences in Europe and Asia. Trained
international sales team in solution selling for the building industry. Led
multi-national team that investigated and evaluated opportunities in the
construction industry in China. Represented Autodesk in discussions with the
California Energy Commission.
- Internet Strategy. Researched and developed
background information and materials that led to increased focus and
innovation around the Internet. Established contacts with the venture
capital community and helped drive Internet initiatives within Autodesk.
- Autodesk Ventures. Established a intrepreneurial
businessess chartered with creating and investing in new internet
- Strategic Investments. Led the identification,
assessment, selection, and transactions for Autodesk’s strategic
investment program. Built a systematic strategic corporate venture
- Corporate Business Development. Led the development
of a corporate business development process and function throughout the
- Ventures team. Recruited and led a high-caliber
interdisciplinary team of financial analysts, market strategists, internal
consultants, and attorneys to fund and create new Internet ventures.
- Buzzsaw.com. Worked with the founding team of
Buzzsaw.com, Autodesk's first Internet spin-off to define the business plan,
recruit venture capital, recruit business partners, and create the spin-off.
Led the effort to spin buzzsaw.com off from Autodesk. Led the spin-off team
and worked with a variety of corporate groups to ensure that the spin-off
was accomplished smoothly and efficiently. When Autodesk acquired Buzzsaw,
led the integration efforts.
- Redspark. Led the incubation of Redspark, Autodesk’s
second Internet spinoff. Led the team that completed the spinoff and
assisted the CEO in finding external financing.
- M&A Transactions totaling over $600M. Acted as a
member of the corporate acquisition team. Was a member of the acquisition
team on the Revit, Genius, Discreet, and Vision transactions as well as several
smaller transactions. Evaluated a number of smaller transactions and several
major transactions that were not completed. Developed
corporate acquisition process handbook. Acquisition experience extends
to both public and private companies and US and overseas acquisitions.
- Autodesk Technology Strategy. Worked with Autodesk
business units and corporate marketing to develop a multimedia presentation
that illustrated the corporate technology strategy. Incorporated material
from each business unit. Presented the strategy a numerous customer meetings
and internal forums. Prepared training materials for the Autodesk field
sales organization. The Technology Strategy presentation materials were
subsequently incorporated in numerous presentations by senior Autodesk
- Design as a Competitive Advantage. Worked with
corporate marketing and public relations to reposition Autodesk as a
strategic leader in design. Helped commission a study by Arther Anderson to
determine competitive drivers for key customers and assisted in preparing
materials and meeting with the press to establish strategic positioning.
Senior Program Manager at a $250M publicly held
developer and marketer of mechanical design and product data management software
(SDRC was acquired by EDS in 2001). I was responsible for two strategic
differentiators of our flagship product, I-DEAS Master Series -- user
interaction and team engineering. Key accomplishments at SDRC included:
- I-DEAS Master Series User Interaction. Responsible
for making I-DEAS compelling and easy to use. Led a team charged with
coordinating product modules and establishing user interaction design
guidelines and policies to ensure consistency and usability. Consulted with
application developers, technical writers, and designers to simplify and
streamline user interaction. Led the conversion of I-DEAS from a menu-based
system to a professionally designed, icon-driven system. This work resulted
in a new user interaction paradigm for I-DEAS Master Series -- recognized as
one of the easiest to use of the major mechanical CAD packages.
- NewIdeas™. Key participant in a team of senior
development and marketing managers and individual contributors who
formulated a product strategy for a next generation mechanical CAD system.
Investigated technology, developed a storyboard to express concepts,
validated with customers and senior technical staff, and prepared
presentations for SDRC Executive Committee. This work established future
product direction and many of the concepts were subsequently incorporated in
I-DEAS Master Series.
- Team Engineering Strategy. Formulated and
articulated the I-DEAS team engineering strategy. Led a joint
marketing/product development team to evaluate various alternatives for
integrating I-DEAS team engineering with Metaphase, a product data
management system developed by a joint SDRC/CDC venture. Established
priorities and requirements for data management projects to ensure continued
strength of I-DEAS team engineering. Worked with customers to validate the
team engineering strategy. Worked with the product development management
team to ensure that the team engineering strategy was thoroughly and
- Additional accomplishments at SDRC include
- I-DEAS Program Office -- assisted in
establishing a senior management group to establish I-DEAS-wide
priorities and lead the product planning process.
- UI Program Management -- established and
managed a system of user interaction program managers to ensure
usability and consistency throughout I-DEAS.
- Future Technology -- evaluated, tracked,
and investigated future technology trends relevant to SDRC. Led the
initial investigation of virtual reality techniques which are being
incorporated into I-DEAS.
- Cooperative Review Team -- Led a joint
team of customers and SDRC application engineers who provided input and
feedback on product direction and implementation.
- Strategic Planning -- Contributor to the
Strategic I-DEAS Planning Team.
Wavefront Technologies. Santa
Barbara, CA. 1986-1992
Director of Software Development. Led product
development at a profitable pre-IPO company (merged with Alias Research and
acquired by Silicon Graphics then sold to Autodesk) that develops and markets computer graphics tools
for animators and designers. Helped the company grow from a single-product
startup with 32 employees to a multi-product, multi-platform software publisher
employing 146 people worldwide.
Key accomplishments at Wavefront include:
- Wavefront Personal Visualizer™. Directed a team of
programmers, product designers, and technical writers that produced a scene
composition and rendering system designed for the casual user. The product
was developed under a very aggressive schedule with external funding from a
business partner. My team completed the project on time and met all
milestones necessary to recognize $1M in funded development revenue.
- R+D Organization. Grew the Wavefront software
development group from six programmers to an interdisciplinary team of
twenty-one developers, writers, product designers, and release engineers.
Developed R+D management team leaders and instituted formal product
development, documentation, product design, and release engineering teams.
- Market Validation. Conducted highly strategic,
systematic market validation programs for three products. Worked with an
external product marketing consultant to identify prospective customers for
the product, present prototypes to the prospects, collect their input,
analyze the results, and recommend action plans to the Wavefront executive
management team. Assimilated the market validation methodology into the
company and trained company personnel.
- Additional accomplishments at Wavefront include:
- Developed an object-oriented graphic user interface
- Established user interface style guidelines
- Assisted in establishing a formal quality assurance
- Coordinated the Wavefront Strategic Council
- Evaluated the technical merit of acquisitions
- Established a software donation program for academic
- Established a coop program
Art Center College of Design.
Instructor (Part time). As part of my duties at
Wavefront, established a strategic relationship with Art Center College of
Design, an internationally renowned four-year college for art and design.
Wavefront sponsored a new course in user interface design by donating my
teaching time and software used for instruction.
HOK, Architects. St. Louis, MO.
Vice President, HOK Computer Services Corporation. HOK
was the fourth largest US-based architectural firm (now one of the largest).
Helped establish HOK’s in-house computer-aided design and drafting (CADD)
capability and helped prepare to sell our CADD system to customers outside of
HOK. Key accomplishments at HOK include:
- Developed and maintained user interface tools including an
interpreted command language and graphic menu system which was incorporated
in all modules of the HOK CADD system.
- Developed and maintained applications to translate data
from our in-house format to the IGES standard and produce realistic shaded
- Managed a systems group which maintained an in-house,
nationally distributed network of two VAX 11/780s, three VAX 11/750s, and
several MicroVax computers.
Cornell University. Ithaca,
Assistant Professor. Upon completion of my graduate
education in the Program of Computer Graphics – a pioneering laboratory in the
Computer Graphics field, was asked to remain at Cornell in a tenure-track
faculty position to teach computer graphics to graduate students and facilitate
the introduction of computer graphics into the architecture curriculum.
University of Cincinnati 1976-1980
Cooperative education. As a required component of my
undergraduate education, held the following professional practice assignments:
- Harvard Medical School. Architectural Planning
Office. Boston, Mass. Facility Manager.
- Skidmore, Owings, and Merrill Architects, Chicago,
IL. Architect and Computer Programmer.
- Structural Dynamics Research Corporation. Milford,
OH. Computer Programmer.
1995 MBA - Master of Business Administration
Major in Finance and Marketing (3.87 GPA)
Carl Lindner School of Business
University of Cincinnati
Program of Computer Graphics (3.88 GPA)
Department of Architecture
College of Design, Architecture, and Art
University of Cincinnati
- Corporate Level Strategy. Harvard Business
School. November 2010
- Gaining Competitive Advantage in Uncertain Times:
Innovation Masters Series. Stanford Center for Professional Development.
- Executive Program in Corporate Strategy.
Graduate School of Business. University of Chicago. February 2008.
- Getting Global Strategy Right. Harvard
Business School. April 2007.
- Mandarin I. University of California, Berkeley
Extension. April 2007.
- Strategic Financial Analysis for Business
Evaluation. Harvard Business School. May 2005.
- Building and Implementing Growth Strategies.
Graduate School of Business. University of Chicago. November 2004.
- International Financial Management. University
of California Berkeley Extension. Summer 2004
- Practical Product Management™. Pragmatic
Marketing. July 2003.
- Target Account Selling. Siebel
E-Business. August 2003
- Venture Capital Executive Program. Haas School of
Business. University of California Berkeley, May 2001.
- Negotiation and Influence Strategies. Stanford
Business School. October 2000.
- Venture Capital: Revolutionizing Corporate Investments.
Harvard Business School. May 2000
- Investment Science. Stanford University. April 1999.
- Developing a Technology Strategy. Massachusetts
Institute of Technology. December 1998.
- Investment Portfolio Management. University of
California Berkeley Extension. Fall 1998
- Mergers and Acquisitions. University of
California Berkeley Extension. Fall 1998.
- Valuation & Economic Value Added. University of
California Berkeley Extension. June 1998.
- New Product Development and Introduction. The
Wharton School. University of Pennsylvania. April 1997
- Money and Capital Markets. University of Cincinnati
(post MBA). Fall 1995.
- Certificate in Engineering Management. University of
California Santa Barbara Extension. 1990.
- Commercial Pilot.
1100+ Hours. IFR Current.
- Single-Engine Land Airplane
- Single-Engine Sea Airplane
- Multi-Engine Land Airplane
- Instrument Airplane
- Recurrent Training
- Command Pilot.
West provides free transportation to
medical treatment for people who cannot afford public transportation, or who
cannot tolerate it for health reasons. Angel Flight also flies missions in
response to other compelling needs.
- First Responder
Volunteer Pilot. Homeland Security Emergency Air Transportation System (HSEATS)
- Wilderness First
Responder. Trained and certified to respond to wilderness medical
emergencies in situations more than one hour from definitive medical care.
- Licensed Architect. State of Missouri #A-4831.
Awarded November 1986.
- Co-Chairman. IGES AEC Standards Subcommittee.
- Urban Land Institute. Associate
- American Institute of Architects. Member
- Marin County Open Space
District Trail Watch. Volunteer. 2002-Present.
Award for exemplary service, September 2007.
- Art Institute of Chicago, Department of Architecture.
Digital Design Data Advisory Committee. 2003-2004.
- Stanford University,
Center for Integrated Facility
Management (CIFE). Industry Advisory Board, Technical Advisory Board.
School of Business. University of California, Berkeley. Guest
Lecturer, High Technology Marketing. MBA Program. November 2005.
- China US
Center For Sustainable Development. Member - Board of Councilors.
Computing in Architectural Education.
Design Intelligence. The Journal of the Design Futures Council.
October 2005. Pages 7-10
Western Architectural Education.
2005 International Academic Seminar of
Architecture Education. National Supervision Board of Architecture Education
(China). Shenyang, China. September 2005. Page 156-162.
Introduction to the Theory and Practice of Building Lifecycle Management
author with Dr. Martin Fischer) Introduction to IT in
Construction. Dr. Shizhao Ding (ed.), China Architecture and Building
Press. 136-151. October 2005.
The Power of
the Mundane. (Joint Author with Douglas Look, AIA).
Planning In Paradise II: Urban Redevelopment - Honolulu, Hawai'i.
Janine Shinoki Clifford (ed.), Harvard Design School. 2005.
Barriers to the Adoption of Building Information Models in the Building
Industry. (Joint author with Philip G. Bernstein, FAIA) Unpublished.
Modeling: A Key to Performative Design. University of Pennsylvania
Symposium on Performative Design. October 2003.
Building Information Modeling: Current Challenges and Future Directions.
Designing and Manufacturing Architecture in
the Digital Age. University of Pennsylvania International Symposium. March
The Render Button: How a high-end graphics company
developed a personal graphics product, The Journal of Visualization
and Computer Animation. December 1990. Volume 1, Number 2. John Wiley
and Sons. Pages 44-48. Presented at USENIX Graphics Conference, Monterey,
CA. November 1989.
VUIMS: A Visual User Interface Management System,
(joint author with Christopher J. Kitrick). Proceedings of the ACM
Siggraph Symposium on User Interface Software and Technology . October
1990. Presented at UIST ‘90. Snowbird, UT.
IGES: An Exchange Standard for Computer-Aided Design
Data, (joint author with Dr. Fred I. Stahl). The Construction Specifier. September 1985. Pages 92-102.
Standards for Architecture, Engineering, and Construction. (Join Author
with Dr. John C. Dill). Architectural Record. February 1984.
Standards: A Means of Exchanging Design Information. Architectural
Record. February 1984. Page 26.
A New Concept that Promises to Benefit the Design
Profession: the Single-User Workstation. (joint author with Dr. John C.
Dill). Architectural Record. August 1983. Pages 27-31.
Event-driven Graphical Menu Interaction
author with Ted Crane) Proceedings of the Digital Equipment Corporation
User Society. Spring 1983. Pages 77-89. Presented at DECUS Symposium. St
Louis, MO. June 1983.
An Interactive Graphics Environment for Architectural
Energy Simulation, (joint author with Dr. Donald P. Greenberg) SIGGRAPH
Volume 18, Number 3. Pages 233-241. Presented at Siggraph ‘82. Boston,
MA. August 1982.